Frida & Florence

Elevating an eco-friendly UK-based jewellery eStore with Shopify theme customisation. Their primary focus is on timeless jewelry design crafted with 100% recycled gold and sterling silver.
Country United Kingdom
Industry Jewelry
Technologies Shopify
Timeframe 3 months
Team Back-End Developer, Front-End Developer, QA Engineer, DevOps, Project Manager
Frida & Florence - Shopify theme customisation

Story Behind

Frida & Florence is a renowned online jewelry store based in the UK. Their primary focus is on timeless jewelry designs crafted with 100% recycled gold and sterling silver. Frida & Florence approached WebMeridian with the intention of enhancing their digital presence and user experience. Their goal was to optimize their online store, showcasing not only their exquisite jewelry collection but also providing a seamless shopping experience.

Frida & Florence


Frida & Florence faced the challenge of an outdated website that didn’t reflect the sophistication of their jewellery collection. The existing platform lacked modern aesthetics and suffered from navigation issues, hindering the user experience.

Frida & Florence


WebMeridian crafted a tailored solution through Shopify theme customisation. Our team collaborated closely with Frida & Florence to understand their brand identity and vision. The solution involved a comprehensive overhaul of the website, addressing design concerns and incorporating user-friendly features.

The work done:

  • Modified the jewelry website with Shopify theme customization, giving it a fresh and alluring look.
  • Ensured user-friendliness by implementing intuitive navigation and easy-to-use interfaces.
  • Implemented Shopify’s best practices to enhance the store’s performance and conversion rates.
  • Optimized every page of the online jewelry store for a seamless browsing experience.
  • Made the website easily editable, allowing for quick updates and changes.
Frida & Florence

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Business Value

The collaboration between Frida & Florence and our WebMeridian crew resulted in a transformed online jewellery store:

  • Aesthetically Pleasing Design: The customised Shopify theme gave the website a visually stunning and modern appearance.
  • Improved User Experience: Intuitive navigation and easy interfaces enhanced the overall user experience, encouraging longer visits.
  • Enhanced Performance: Implementing Shopify’s best practices significantly improved the store’s performance and boosted conversion rates.
  • Seamless Editing: The website became easily editable, empowering Frida & Florence to make real-time updates and changes.
Frida & Florence

Our Point Of View

WebMeridian believes in the power of tailored solutions. In the case of Frida & Florence, our team’s expertise in Shopify theme customisation not only addressed immediate challenges but also positioned the brand for sustained growth. We are proud to have played a role in elevating the online presence of Frida & Florence, making their jewellery collection accessible to a wider audience through a visually appealing and user-friendly platform. There is a checklist for Shopify store optimization:

  • Designing an Intuitive and Attractive Website
  • Responsive Design
  • Streamlined Navigation
  • Swift Loading Speed
  • Elevating Product Listings
  • Comprehensive Product Descriptions
  • High-Resolution Images
  • Encourage Customer Reviews and Ratings
  • Streamlining the Checkout Process
  • Guest Checkout Option
  • Diverse Payment Methods
  • Transparent Pricing
  • Delivering Exceptional Customer Support
  • Live Chat and Chatbots
  • Comprehensive FAQs and Knowledge Base
  • Personalized Email Support
  • Engaging Customers Strategically
  • Email Marketing
  • Social Media Integration
  • Implement Loyalty Programs
  • Using Shopify Apps for Elevating Customer Experience
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