We can’t deny that, in 2024, AI will affect almost every aspect of our routines. With AI, practically every daily or regular task becomes more manageable or revolutionizes industries. As a team of certified developers and professional business analysts with a combined experience of more than 13 years, we were able to gather a complete list of AI-driven applications to empower your online store.

Meet our authors:

  • Webster Webmeridian, eCommerce Expert, and BDM with over 6 years of experience in business growth strategies.
  • Oleg Fediv, a Shopify Guru with 10+ years of experience developing Shopify solutions. Oleg brings a wealth of knowledge and insider insights on maximizing the Shopify platform for your business needs.
  • Aleksei Tarasov, a Certified Adobe Commerce (Magento) Expert with 7 years of experience as an eCommerce Project Manager.

WebMeridian’s experts have combined everything an online store needs, including the AI applications that help you keep the store running, increase sales or conversions, maximize your product’s visibility, facilitate advertising campaigns, and cover all online business matters up to 85%. 

In this article, we will explore the impact of AI on SMM, the content creation process and advertising campaign, the complete automation of stock management, customer service, and much more.

Table of Contents
  1. AI Text Generation in eCommerce
  2. AI Design in eCommerce
  3. AI Video Generation in eCommerce
  4. AI Chatbots in eCommerce
  5. Personalization in eCommerce
  6. AI-Based Product Search Engine in eCommerce
  7. AI-Driven Analytics in eCommerce
  8. AI in eCommerce: Questions and Answers from Experts
  9. Key Takeaways

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Briefly About the Main Thing

Our experts unveiled a list of the most impactful AI tools for simplifying eCommerce business management, including Shopify AI apps 💚 and Magento AI extensions 🧡, all handpicked to elevate your online store's performance.

AI Text Generation in eCommerce

For savvy people, numbers show much more for clarity. Therefore, let’s analyze a few crucial facts that can’t be denied in 2024. So, to figure out the difference between working with a human and AI in eCommerce, you should understand that ChatGPT currently boasts an IQ of 155, while Einstein, a renowned genius, had an IQ of 160. The average human falls within the IQ range of 85 to 115.

The model (GPT-3) was trained on an extensive dataset exceeding 45 terabytes, while computational neuroscientists estimate human storage capacity to be between 10 and 100 terabytes.

Although machine learning algorithms still make occasional mistakes, this is often temporary. Moreover, the effectiveness of AI work results depends on the business owner’s proficiency in working with AI applications effectively. Nonetheless, we may already assume that AI applications exceed specialists in numerous critical areas:

  • Speed and data processing abilities.
  • Automation of tasks reduces manual workload.
  • Ability to work continuously without weariness
  • AI solutions frequently have low recurring expenses, making them cost-effective.

How to Use AI in eCommerce Properly: AI Text Generation for Articles

AI text generators, such as ChatGPT, provide an easy way of carrying out research and generating a wide range of content types, including:

  • Content plans
  • Product descriptions
  • Video scripts
  • Social media posts

However, WebMeridian’s experts strongly advise against using these tools for article writing. Why?

Google’s spam policies warn against relying primarily on generative AI technologies for page creation, which might negatively affect website search rankings. Google may punish such sites and totally remove them from search results (deindexing). Following Google’s core update in March 2024, many websites dropped from search results permanently.

However, Google Search’s guidelines for AI-generated content show that such content can be valuable to users. When AI-generated content is considered valid, Google may avoid imposing punishments. As a result, AI text generators must be regarded as additional resources that help create more valuable content for users.

AI Text Generation for Articles - Google's spam policies

AI Text Generation on Shopify

Our Senior Shopify developer advises several ways to use AI Text Generators for Shopify stores:

  1. ChatGPT integration (OpenAI API)
  2. Installing Apps:
    1. AI ChatGPT description: ST generates high-quality product descriptions in seconds.
    2. ChatGPT: AI Blog/ SEO Optimizer easily creates SEO-optimized product descriptions and blogs.
    3. Transcy: AI Language Translate seamlessly translates your online store into multiple languages.

AI Text Generation on Magento

Our Adobe Certified Business Practitioner picked a few Magento 2 Extensions to use AI in B2B eCommerce properly.

  • Magento 2 ChatGPT creates product descriptions, category pages, CMS pages, meta titles and descriptions, and email templates for your Magento 2 store.
  • ChatGPT AI Content Generator generates text content, including short and long-form product descriptions, meta titles, and meta descriptions, to boost your eCommerce presence.

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AI Design in eCommerce

Like any online business owner or head of a marketing department, you’re well aware of the considerable costs associated with creating high-quality and, more importantly, selling content. With compelling content that effectively showcases your goods, achieving high sales figures is easier.

Studies have demonstrated that product images play a significant role in conversion rates, with high-quality images boosting conversions by up to 60%.

Think about utilizing AI applications to save resources, money, and time. AI-powered solutions, such as AI Face Morph and AI Face Swap, can help speed up the localization process. AI localization tools allow you to adjust images for consumers on multiple continents, including Europe, Africa, Asia, and the Arab World, in minutes. Rather than investing in numerous photoshoots and lengthy retouching, AI algorithms enable you to efficiently get localized pics for your website while adhering to copyright restrictions.

AI design - Localization with AI Face Morph/AI Face Swap

Along with localization, AI design improves the product’s look, making it more visually appealing. To get stunning results, we suggest utilizing AI tools like the following:

  • AI Background Changers, 
  • AI Image Upscalers, 
  • AI Image Quality Enhancers, 
  • and AI Image Effect Generators to achieve impressive results.

Since consumer expectations keep rising, providing creative solutions that showcase your product’s advantages over competitors is critical. Implementing AI technology lets you stay ahead and efficiently attract discerning customers. Such tools are not only functional but also cost-effective. They offer an innovative approach to social media marketing and content creation that can double your sales without breaking the bank.

How to use AI proply for effective design

The Best eCommerce AI Design Tools

WebMeridian experts have compiled a list of the highest-ranking and most effective AI design tools we use in our projects. With these advanced eCommerce AI design tools, you may significantly boost conversions.

AI ApplicationsUsageFeaturesPrice
Picsi AiAI Face Morph/AI Face SwapWith its intuitive interface and powerful algorithms, you can effortlessly adapt product images for various audiences.Pricing varies based on subscription plans, starting from $9.99 monthly.
Flair AI AI Background ChangerWhether you need to remove or replace backgrounds in your product photos or add depth and sophistication, Flair AI efficiently delivers high-quality results.Plans start at $19.99 monthly, with additional features in higher-tier subscriptions.
Vance AI AI Image UpscalersThis app enhances image resolution and clarity, ensuring your products shine on every platform. It can transform low-resolution images into high-definition masterpieces.Subscription plans begin at $4.99 monthly.
Pixelcut AIAI Image Quality EnhancerPixelcut AI's advanced algorithms can help improve image sharpness, reduce noise, or enhance colors.Plans start at $14.99 monthly.
Midjourney AI Image Generator/AI Image Effect Generator Midjourney AI, with its intuitive tools and extensive effects library, provides endless creative possibilities that allow you to create captivating designs that resonate with your audience. Subscription plans start at $6 per month.

AI Design Apps for Shopify

WebMeridian’s Senior Shopify expert, Oleg Fediv, highly recommends employing machine learning technologies to simplify and enhance content production effectiveness for Shopify store owners:

  • CreatorKit helps businesses create and customize high-quality product photos and videos while optimizing visual content for maximum impact.
  • OnModel allows you to change out fashion models in product pictures quickly. This dynamic feature broadens your target group and differentiates your store from competitors, enhancing your brand’s uniqueness and customer engagement.

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AI Video Generation in eCommerce

Video content creates a deep emotional connection with viewers, which is essential for developing trust. With platforms like TikTok and Instagram focusing on video, online stores must thrive in this medium to increase sales. A single prepared video can be used on dozens of platforms, minimizing time investment. Data back this.

  • According to HubSpot’s study, video attracts user attention better than any other type of content. 44% of consumers want more video content from brands.
  • According to Insivia, video-enabled websites increase user engagement by 88%, resulting in more extended website visits.
  • According to Tubular Insights, video ads can increase brand trust by 57%.

Including video in your marketing strategy can increase customer engagement and trust while driving revenue growth.

Turn Text into Compelling Videos

Unlock the full potential of the AI video-generating tool, which uses AI algorithms to translate text descriptions into fascinating videos. To ensure accuracy, include thorough text descriptions such as desired color schemes, viewing angles, foreground and background details, and any precise references. The more information you supply, the more professional and entertaining your end video will be.

Convert Images into Dynamic Videos

AI Image to Video Maker seamlessly predicts motion paths, transforming static images into dynamic videos that accurately capture movement. Lifelike animations simplify the video creation, making them ideal for compelling GIFs or short-form content for YouTube and TikTok.

Convert Images into Dynamic Videos with AI Applications

Source: runwayml.com

AI Avatars: Personalize Your Brand Experience

AI avatars replicate human characteristics, such as facial expressions and body language. Explore their multipurpose:

  • Streamline Video Production: Automate video creation processes, saving time and resources.
  • Multilingual Videos: Easily localize content into multiple languages, expanding your global reach.
  • Interactive Customer Support: Implement AI avatars to personalize consumer interactions and increase happiness.
  • Virtual Presenters: Utilize avatars as virtual hosts or presenters for webinars, conferences, and product demos.
  • Social Media Marketing: Enhance social media campaigns with animated avatars.

AI Video Generation: AI Avatars

Source: heygen.com

AI Voice Generator

AI voice generators are designed to replicate the nuances of human speech, including intonation, emotion, and accents, making them virtually indistinguishable from recordings of actual individuals. YouTube and TikTok videos are currently being filmed with the help of such applications. You no longer need to look for a person with good diction and accent to make the video understandable to different audiences. Localization is becoming even more accessible.

Best eCommerce AI Video Generation Tools

AI ApplicationsUsageFeaturesPrice
Runway AI AI Video GeneratorRunway AI transforms text or images into dynamic video content, making it ideal for various applications such as content creation, marketing videos, product overviews, etc.Ranging from $12 for the standard plan to $35 monthly for the Pro plan.
HeyGen AI AI Video Generator with Avatars/Video LocalizationHeyGen AI helps generate videos with lifelike avatars that resemble human beings in appearance and movement. Additionally, HeyGen AI simplifies video localization, allowing users to produce content in multiple languages.Ranging from $24 to $120 monthly.
Murf AI AI Voice GeneratorMurf AI accurately replicates the nuances of human speech, including intonation, emotion, and accents. With Murf AI, you can create high-quality voiceovers for various purposes, such as videos, podcasts, presentations, demos, etc.The Basic plan starts at $19 per user per month, the Pro plan at $26 per month, and the Enterprise plan costs $75 per month for 5 users.

AI Video Generation on Shopify

  • Minta Video ‑ Auto Post Videos simplifies social media video production, automating the process to create social proof. With auto-posting features on Pinterest, Facebook, Instagram, and TikTok, Minta’s auto planner streamlines social marketing efforts. Price: Free plan available. Paid plans start at $35 per month.

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AI Chatbots in eCommerce

Since their release, AI chatbots have been established as critical consumer engagement and support tools for eCommerce. NLP and machine learning enable these apps to have human-like interactions and responses across mobile applications and websites. With the cost savings and improved consumer experiences, they have had a significant impact on the eCommerce sector. 

According to Insider Intelligence, employing chatbot automation across online shops can help eCommerce business owners reduce customer care expenses by up to 30%, freeing up human operators’ workload. Furthermore, Salesforce data shows that 69% of customers prefer to use or interact with chatbots to answer simple questions for a quick response. 

AI Chatbots for Shopify

  • Tidio Live Chat offers a customer experience platform featuring Lyro AI bots adept at autonomously addressing common inquiries. This integration empowers businesses to scale their operations while efficiently enhancing customer satisfaction. 
  • Helpcenter: AI FAQ Page offers a user-friendly FAQ builder, facilitating the creation of informative and easily navigable FAQ pages. By harnessing ChatGPT technology, businesses can automatically generate FAQs, further simplifying the support process. 

AI Chatbots: AI in B2B eCommerce

AI Chatbots for Magento

Personalization in eCommerce

Personalization in eCommerce is not just a trend but a crucial strategy for engaging customers and driving sales. Epsilon’s research shows that 80% of consumers are inclined to purchase from brands that offer personalized experiences. This involves tailoring content, product recommendations and offers to meet users’ unique preferences. 

Accenture’s statistics demonstrate that 91% of consumers prefer brands with relevant offers and recommendations. By using apps with machine learning algorithms, eCommerce websites can analyze customer data to deliver hyper-personalized experiences based on previous purchases, browsing behavior, and demographics. Moreover, AI applications enable cross-selling and upselling opportunities, maximizing revenue. 

As consumer expectations evolve, online businesses must prioritize understanding individual needs to remain competitive in eCommerce.

How to use AI in ecommerce for personalization

AI Applications for Personalization on Shopify

Shopify offers a range of AI applications designed to streamline personalization efforts and boost revenue. 

  • Frequently Bought Together simplifies cross-selling by allowing customers to add related products to their cart with a single click. By suggesting complementary items at the point of purchase, businesses can increase average order value and drive revenue growth.
  • Rise.ai: Gift Cards & Loyalty offers solutions for gift card sales, store credit management, rewards, referrals, and loyalty programs. By leveraging these advanced features, eCommerce brands can increase customer retention rates and lifetime value.
  • With Notify! Back in Stock|PreOrder, you can easily integrate “Notify me” or “PreOrder” widgets on product, home, and collection pages. This enables automatic email, text, or push notifications, keeping customers informed and engaged, ultimately driving conversions and reducing cart abandonment.

AI Extensions for Personalization on Magento

Here are two top AI extensions designed to elevate personalization efforts on Magento:

  • Nosto Content Personalization empowers merchants to personalize various elements of their commerce websites, including hero banners, videos, copy, menus, logos, content tiles, and layouts. With real-time segmentation capabilities, businesses can deliver hyper-targeted content to each visitor, enhancing engagement and driving conversions.
  • Automatic Related Products offers related products on the website, encouraging customers to enhance their orders with additional items. This extension enables merchants to customize rules and conditions to deliver intelligent, personalized recommendations to increase average order value and maximize revenue.

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AI-Based Product Search Engine in eCommerce

An AI-powered product search engine uses cutting-edge algorithms and machine learning techniques to help users find products with greater accuracy and relevance. We suggest applying this tool for the following advantages: 

  • Enhanced Relevance: Provide users with highly relevant search results that improve their buying experience overall.
  • Personalization: By analyzing behavior and preferences, make personalized product recommendations that boost conversion.
  • Improved Search Accuracy: Machine learning techniques continuously improve search algorithms, resulting in more accurate search results and fewer irrelevant matches.
  • Faster Search Speed: AI-driven optimization improves search processes, resulting in quicker response times and increased customer satisfaction.

AI-Based Product Search Engine: Shopify & Magento

  • Boost AI Search & Filter is an intelligent tool that uses AI and semantic search to provide quick and relevant search results. 
  • Searchanise Smart Search Autocomplete is an extension that improves site search, creates a better search results page with several customizable filters, and provides many additional features to help your business succeed, such as product merchandising, labeling, and statistics.

AI-Driven Analytics in eCommerce

AI-driven analytics makes it simple to predict events and make wise decisions by using machine learning and AI techniques to find insights, patterns, and trends in massive volumes of data. Proper and accurate analytics are essential for the success of website design, sales, promotional offers, and optimization. AI helps execute and control this process, eliminating human errors or omissions in critical areas of analysis.

Several industry studies, including those from McKinsey & Company, Deloitte, Gartner, and Forrester Research, indicate that companies using AI-driven analytics see significant increases in revenue growth (up to 20%), cost savings (up to 30%) and decision-making speed (up to 5 times faster).

AI Video Generating: Turn Text into Compelling Videos

Source: runwayml.com

Amplitude AI

Amplitude AI is a set of AI-powered features that helps you in every stage of developing outstanding digital products, from gathering your very first user behavior insight to providing the ideal personalized experience to your clients. Here are a couple of examples of Amplitude AI usage:

  • Predictions

Predictions rely on past behavior to predict future behavior. When you generate a prediction, Amplitude Audiences builds a deep learning model to differentiate between people who will and won’t perform the specific action. Predictions create a statistical model to estimate the possibility that a user will perform a particular action in your product and then group individuals with similar probabilities.

  • Personalized AI-powered assistance

A personal AI assistant will help you build diagrams and write formulas. Ask Amplitude technology, built on substantial language models, to understand your product, taxonomy, and language so that your analysis can be appropriately written. Ask what you’re looking for, and the AI assistant will respond with an analytical demonstration.

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AI in eCommerce: Questions and Answers from Experts

Q1: What is better: integrating ChatGPT via API or using ready-made apps for Shopify?

A1: The choice between integrating ChatGPT via API or using ready-made apps depends on specific requirements and tasks. If an existing app fulfills those needs, it’s generally more advantageous to utilize that app.

Q2: Can AI-based analytics automatically detect the best-selling products and the advertising channels driving these sales and notify me of these trends, such as via email?

A2: Platforms such as Google Analytics usually provide the most accurate data, which is then processed through mathematical models to extract appropriate insights. This is the primary approach utilized by all systems that generate automatic offers based on data from previous purchases of specific products or by the same user.

Even though some apps use this data to recommend products, they might not include all the necessary details. Therefore, experts recommend gathering a comprehensive range of data with additional specifications and utilizing models based on this data to provide recommendations.

Q3:Is it possible to integrate ChatGPT into an online store to generate content for any page at any location, not just product descriptions?

A3: There are many ways to do that; you need proper setup chains. But to do this successfully, you need to create a custom app.

Key Takeaways

All of the above demonstrates that, with AI’s integration into almost every aspect of our daily lives, the potential for improving business performance and driving profit maximization in online shopping is superior.

WebMeridian’s experts have carefully selected a comprehensive list of the top 30 AI solutions designed exclusively for online retailers based on years of eCommerce development and optimization. From AI text generation and design to video creation, chatbots, and personalization, these AI applications provide tremendous possibilities for optimizing processes, engaging customers, and ultimately increasing revenue.

Taking advantage of AI’s power is critical to remaining competitive in the 2024 eCommerce market. Whether you want to automate content generation, optimize marketing campaigns, or improve customer experiences, these AI solutions will help your online store achieve new heights of success.

If you require assistance configuring personalization for your online store, such as an AI-based product search or related products, we are here to help. Let’s talk!

Webster Webmeridian

eCommerce Expert and BDM
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