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eCommerce Website Optimization Solutions

95% of online stores miss out on 3/4 of their search traffic due to common eCommerce mistakes such as poor strategy and design, complicated navigation, and insufficient product and checkout pages. Your eCommerce store's structure isn't just about organization—it's the backbone of your SEO strategy. A well-structured website ensures your products are easily discoverable by both users and search engines, leading to improved rankings and higher traffic. We assist with eCommerce website optimization, helping you capture the missing traffic and boost conversion rates.

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Poorly implemented filter pages and issues in eCommerce website structure
can significantly damage your search engine rankings.

Multi-Level Structure (SEO) eCommerce Website Optimization Solutions

Phase 1:

Collection and Analysis of Search Queries
Timeline: 10–30 hours

Initially, we research how users search for your products. Then, we group search queries and form clusters based on these groups. Our SEO experts also analyze the competition for various search queries. This stage of eCommerce website optimization helps us understand how potential customers search for your products. It identifies low-competition search queries. This makes it possible to achieve high search engine rankings. Note that our package includes the creation of a semantic core for 3–5 product categories. For more categories, there is an additional charge. Impact: Precise targeting for competitive and niche keywords.
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Phase 2:

Visualization of the Site Structure
Timeline: 5-15 Hours

Next, we create a structure of relevant pages while adhering to the hierarchy (category, subcategory). Our experts use graphic editors to visualize the online store's structure. It has several levels to make the pages relevant to different user queries. Impact: Improved navigation with logical, user-friendly hierarchy.
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Phase 3:

Technical Implementation
Timeline: 30-60 Hours>

To optimize an eCommerce site, we must use the right structure. It's the foundation of a successful store. To achieve this, we customize the navigation menu and SEO filters. Well-set SEO filters can create separate pages for filtered products. They do this based on specific parameters (classifiers). These pages are then interlinked within the specific category. Each page has a unique URL, metadata, and content. This lets search engines index them individually. Impact: Ensured high indexing performance, increased organic traffic, and reduced bounce rates.
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Buy Now at 50% Off! ->

Get the Multi-Level Structure

50% Off This Month Only
Regular Price: $6300 →
Discounted Price: $3150

Invest in a structure that drives traffic and conversions—now at 50% off. Our goal? Make your site a magnet for search engines while delivering a seamless browsing experience for your customers. Start seeing the results of a professionally optimized eCommerce website. Contact us today!

eCommerce Website Optimization
Start Your Multi-Level SEO for Less Buy Now

95%of online stores miss out an 3/4 of their search traffic. Were you aware of this?

Long story short, check out the video below...

eCommerce Website Optimization Solutions

Collection and Analysis of Search Queries

Initially, we research how users search for your products. Then, we group search queries and form clusters based on these groups. Our SEO experts also analyze the competition for various search queries. This stage of eCommerce website optimization helps us understand how potential customers search for your products and identifies search queries with low competition, making it possible to achieve high rankings in search engines.

eCommerce Website Structure

Next, we create a structure of relevant pages while adhering to the hierarchy (category, subcategory). Using graphic editors, our experts visualize the correct structure of the online store, which is divided into several levels so that the pages are as relevant as possible to different user queries.

Technical Implementation

Our team has a wide range of eCommerce SEO services. To effectively optimize eCommerce website, we must implement the right site structure; this is the foundation of a successful store. To achieve this, we customize the navigation menu and SEO filters. Properly configured SEO filters enable the generation of separate pages for filtered products based on specific parameters (classifiers). These pages are then interlinked within the specific category. Each page has its own unique URL, metadata, and content, allowing search engines to index them individually.

  • Proper Use of Canonical Tags: We make sure each subcategory has its own canonical URL to prevent indexing issues.
  • Keyword Research and Grouping: Conduct thorough keyword research using tools like SE Ranking and Ahrefs, then group search queries effectively to align with your product range.
  • Site Structure Visualization: We utilize tools like Octopus and FlowMap to visualize and implement a clear hierarchy for your online store.

Multi-Level Structure (SEO) Solution by WebMeridian Include:

  • SEO filters to create separate, indexable pages for different product attributes. This enhances visibility for specific search queries.
  • Interlinking: Ensure a logical and crawler-friendly navigation system that links categories and subcategories appropriately.
  • Eliminating dynamic URLs for filters can hinder indexing. Adjust static URLs with unique, relevant content for better SEO performance.

Fixing structural issues will boost your store's search engine visibility. It will attract more traffic and increase sales.

Magento SEO Audit & eCommerce Site Optimization

Men's Clothing

SEO Project in which our experts identified and resolved technical issues in the online store's structure

Country

USA

Industry

Fashion & Clothing

Services

Magento SEO Services,
Hyvä Theme Development

Case Study

SEO & Multi-level Site Structure Optimization

T-Shirts Brand

Store that sells video editing tools & online courses for mastering the art of video editing

Country

UK

Industry

Fashion & Clothing

Services

Services Shopify Development,
SEO Audit and Optimisation

Case Study

Clients’ Reviews

Dominic Foerst, CEO at Web Consulting Agency

“We already worked with WebMeridian, and I knew that they could do any task related to Magento store development in time, and at the highest quality. With WebMeridian, we have smooth communication; they react quickly and solve any issues efficiently. We have already achieved better performance results, improved overall functioning of the store, and fixed small site issues.”

Jonas Carp, CEO at Tischline GmbH

“They stuck to the deadlines and helped us maintain our store and fix all the critical issues. They significantly improved several processes and order handling, removed security issues and improved user navigation experience for mobiles. We saw our sales increase by almost 5,000% in 2020 thanks to WebMeridian.”

Sascha Jaggi, CEO at Jaggi.digital GmbH

“They helped us with eCommerce project development on Shopware. I liked their effective communication and the overall quality of the work that they’ve done so far. They have proven themselves to be a reliable and effective development partner through their superb communication skills and their ability to consistently deliver high-quality work on time.”

Aoife Ryan, Online Sales & Marketing Head at Musical Instruments Store

“They are professional and friendly. WebMeridian showed a high quality of work, provided clear milestones and met all the deadlines. We got a fully-functional eCommerce store and felt good support from the WebMeridian team.”

John Karalis, CEO at Netsteps

“WebMeridian successfully delivered a complex web solution using the Magento framework by the estimated deadline, showing accuracy and professionalism. The team was communicative, as well as very responsive to our needs.”

Gideon Weiler, CEO at RNB

“They are responsive, flexible, and make everything as we want. They have developed the website and accomplished goals set by our company. The project is still going, and we continue working with the team.”
Get a Free SEO Audit! Let us analyze your website across 130+ parameters, including security, content, technical health, and loading speed. Submit your email and get your proposal!

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    What Do You Gain From Optimizing eCommerce Website?

    Hyva Theme Development by WebMeridian-1

    Begin eCommerce Website Optimization

    The structure of a website is akin to the foundation of a house. Lay a solid groundwork for your business's growth with a properly configured store.

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    eCommerce Website Optimization FAQs

    Without a clear and logical structure, search engines struggle to index your store’s pages, and customers face confusion navigating your site. The result? Missed opportunities and lost sales.

    Do you perform eCommerce Website Optimization on Shopify online stores?

    Yes, we do. Our team works with both custom online stores and websites developed on popular CMS platforms such as Shopify, Magento, Shopware, etc.

    How long does the process of optimizing eCommerce website take?

    The duration of the work on eCommerce website optimization is calculated individually. Please contact us so that we can review your project and provide an estimate of the time frame.

    What is an eCommerce SEO audit?

    An eCommerce SEO audit is a multi-faceted examination of an online shop to evaluate its welfare and effectiveness. It examines several areas, including technical, on-page, off-page SEO, local SEO, UX, and credibility. The audit's aim is to reveal weaknesses to elevate the site's search rankings, facilitate traffic, and drive online sales.

    How to conduct an eCommerce SEO audit for optimizing eCommerce website?

    Begin by planning the audit process. Establish your goals, identify core areas for assessment, and decide whether you will hire a professional partner. Based on our SEO best practices checklist, we recommend starting with a technical examination. Then, proceed to address other SEO audit components. Once the inspection is complete, analyze the report and prioritize your actions for improvement

    What does an audit for optimizing an eCommerce website include?

    An audit entails a comprehensive review of the site's online authority components within and beyond. These include keyword optimization, site structure, content quality, device accessibility, page load speed, backlinks, and social media presence. The audit gathers various types of data to measure the performance of an eCommerce store, evaluate your brand’s reputation, and uncover any issues.

    More Insights

    eCommerce Site Structure: How to Structure an eCommerce Website for SEO
    Shopify 11 min 8 August 2024
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    eCommerce Filters: Best Practices for Increasing Organic Traffic (SEO)
    SEO 7 min 15 August 2024
    eCommerce Filters: Best Practices for Increasing Organic Traffic (SEO)

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