Utilize the Shopware Guided Shopping to Double Conversion Rate

Capture your customer’s attention to set yourself out from the competitors. Facilitate an engaged conversation and make high shopping experiences that foster long-term relationships.

85% of consumers prefer to connect with companies through messaging, according to study. Unfortunately, reaching out to every consumer by yourself is unrealistic. Even if you could, you wouldn’t be able to engage everyone right away and exploit the insights gained from those interactions at scale.

The Shopware guided shopping process includes salespeople collaborating with potential consumers to match them with items and services that meet their requirements.

Shopware guided shopping gives your clients greater control over their purchasing experience, allowing them to make more confident purchases.

In a nutshell, Shopware shopping guidу serves two purposes:

1. Its goal is to comprehend and analyse the needs of your customers.

2. It directs the customer to the best buy for them based on these criteria.

Guided shopping is a cutting-edge feature that works in tandem with your existing ecommerce infrastructure and smoothly integrates into your Shopware system environment.

Create engaging live video events for your customers directly from your Shopware website, eliminating the need to transition between a visualisation tool, video conferencing system, and shop system. One intelligent solution to promote your items, engage customers and develop brand loyalty.

As a brand, guided selling allows you to learn from your customers’ actions in order to improve their experience, navigation, product discovery, and overall decision-making process.

How do you assist, advise, and lead your clients through their purchases? The finest personalisation begins with guided selling.

• When the material they see isn’t tailored, 74% of buyers are annoyed.
• During their online shopping experience, 83% of customers require assistance.
• 86 % of consumers are prepared to spend more for a positive shopping experience.

Integrate seamlessly into your Shopware system landscape. Directly on your Shopware eCommerce site, your all-in-one solution. Shopware guided shopping:

• Interactive video consultation

In a confidential, serving VIP clientele with interactive video consultation is possible. Alternatively, you may choose an infinite number of consumers that share similar demographics and hobbies.

• Customer profile data

Use integrated analytics and consumer profile data to carefully choose only appropriate goods to increase your conversion rate.

• Сustomer interaction

Interact with your consumers directly, answer queries, and emphasise the features and benefits of your product.

• Customer satisfaction symbol

Understand your customers’ beliefs, interests, and requirements, as well as the elements that influence their purchasing decisions.

• Personalised product bundles

Increase your sales by recommending tailored product bundles, add-on items, or alternative goods.

• Product advertising

Allow customers to add goods straight to their shopping basket, enable product promotions, and build enticing calls to action.

• Customer strength

Increase your customers’ trust in your products, eliminate doubt, and drastically minimise product returns.

So now that you know how guided selling works, you can:

• Excellent decision-making.
• Increase conversions.
• Boost product sales.

But there are many more arguments why guided selling is so vital for the end-customer. At the end of the day, retaining your end-customer pleased is a sure-fire strategy to improve any of your chosen KPIs.

It’s a win-win situation.

• Interactive video consultations may be used to provide a lively purchasing experience.
• You may also help VIP clients in a private, interactive video session.
• You may enhance conversion rates by picking just relevant goods using integrated analytics and customer profile data.
• You may use video calls to communicate with your consumers, answer questions, and underline the features and benefits of your product.
• You may enhance your sales by proposing bespoke product bundles, add-on goods, or alternative products.
• You can quickly grasp your clients’ beliefs, interests, and requirements, as well as the factors that affect their purchase decisions.
• You can boost client confidence in your products, eliminate uncertainty, and cut product returns in half.

Size guidelines, chatbots, and tailored suggestions are just a few examples of guided selling. A guided selling product finder is one of the greatest eCommerce examples I want to show you today.

Product finders are essentially quiz wizards that ask the correct questions at the right time in order to match the right product with the right buyer.

1. Understand your customer’s profile

Your clients are either sybarite or rational buyers. Using guided shopping, you can present the perfect product to your customers without them browsing through all of the product categories.

Starting a discussion with your customers and asking them the correct questions will help you to not only show them the suitable goods but also get to know them better.

For starters, inquire about gender. This will narrow down the search categories. Based on this information, you may then propose more goods in the Women’s department. This is also a fantastic method to improve up-selling and cross-selling recommendations.

Apart from making suggestions, you can utilise this data to tailor the product discovery experience for women on-site.

For example, if you’re a haircare business, you’ll profile people depending on their hair length or colour. If you’re selling cat food, for example, you might create profiles based on the sort of cat you have.

2. Knowing customer goals

Before you can examine your customer’s goals, you must first comprehend them and how your items will meet their requirements.

Because your shopping objectives are constantly changing, you must stay current as well. Focusing on the goals of your customers will keep them intrigued.

Customers’ buying goals vary all the time, so it’s critical that you stay on top of it. Customers can only be entertained if you know what they want to buy.

3. Recommend products considering customer interest

The purpose of guided shopping is to connect the customer’s needs with their objectives. However, you also want to include details about another product that would help your buyer achieve their goal. You can propose the product and the characteristic highlighting the advantages the product would bring and fulfilling your customer’s requirement to get them to click on another product.

The worldwide network of creative developers, partner organisations, and merchants power Shopware’s open commerce platform. We’re defining the direction of ecommerce together! Guided shopping is nearing completion, and we can’t wait to share this cutting-edge new feature with you.

Three technologies underpin guided shopping:

• Shopware PWA
• Mercure
• daily.co 

Our preferred video supplier is Mercure daily.co daily.co, but you may use another service if you wish. That is the allure of free trade!

The capability will be offered for Shopware’s self-hosted solutions first, and only for technical reasons. We are, however, aiming to integrate the functionality in future versions.

An effective guided shopping process should engage a consumer right away and begin building a connection, much like a sales assistant would. In order to get the optimum outcomes, your guided selling strategy should:

• Help the customer with an issue. Create questions to identify and meet a need. Your buyer will smell a rat if your inquiries are aimed to push less relevant features or items or for clandestine market research.
• Quickly engage your consumer. Your website visitor will decide whether to remain or depart in less than 15 seconds. Show them right away that you’ll walk them through the transaction and make it simple, just as a salesman would.
• Establish a rapport by asking the appropriate questions and using the appropriate words. Explain why the product recommended was chosen. It’s reassuring, and it gives clients confidence that they made the proper selection.
• Inventory is unlocked. The method of guided selling is instructive. It’s fine to show your customer a large product variety, but don’t show them anything they don’t need and reassure them that you’ll narrow down the options to locate just what they need.
• Avoid using a filter or an attribute picker. They’re for people who know exactly what they’re looking for. Guided selling is for those who aren’t sure what they’re doing and want to learn more.
• Recognise the importance of omnichannel commerce in the future. Customers study and select items using a mix of digital and in-store decisions – even on their cellphones while in the shop – which is old news by now, but it does imply that your guided selling program must be mobile-friendly and smoothly integrated into your website.
• Be yourself. This is frequently the most difficult to master, but it is critical. Like a skilled salesperson, your guided selling system should have a human touch; it should be personal and genuine.

To summarise, don’t settle for just another widget when implementing a guided selling system. In fact, a friendly salesman should be included on your website.

Victoria’s Secret utilises a guided marketing strategy, gathering dimensions and product preferences before presenting results based on compatibility.

The ‘Sports Bra Guide’ begins with ‘The Fit Quiz,’ which recommends the best goods based on user measurements (a virtual analogue of the bra fitter in the M&S changing rooms with the warm hands).

The ‘Bra Guide’ then brings you to the ‘Sports Boutique,’ where you may choose from a variety of other product options, including colour, strap design, and so on. Users are shown a limited number of alternatives that closely fit their requirements, all of which are immediately shoppable.

Why we like it: Victoria’s Secret’s extensive and diverse product line is an excellent example of guided selling.

Sephora’s beauty insider profile is very outstanding. Delivering product ideas based on a simple grasp of consumer needs is an example of guided selling at its best. Customers may choose from a variety of options, including skincare issues, hair colour, and hair concerns.

Sephora brings you some “personalised selections” from the pros. Why wouldn’t you click to purchase when you have fantastic writing and stunning imagery?

Sephora also makes use of the chance to gather data and tailor future content to the tastes of its customers. This is an excellent method to put research into practice.

Why we like it: Sephora uses a funny tone of voice and excellent product graphics to give highly targeted items directly from the experts, humanising the purchase decision path and enticing the interested customer.

Topshop’s fashion quiz sticks out as another outstanding example of guided selling, as detailed in a previous piece researching quizzes in ecommerce.

The style quiz creates a fantastic wardrobe based on the data acquired throughout the quiz, displaying things in a catalogue-type format to make their product offering more shoppable and relevant to specific consumers.

Topshop’s style questionnaire also allows them to exploit the data gathered during the quiz for future marketing, sending customised material to customers’ email inboxes based on their style personality.

Why we like it: Topshop’s guided selling tool does more than simply guide; it also incorporates data into the brand’s email marketing strategy, allowing future communications to be targeted with highly personalised content based on preferences.

Imagine having your top salesperson on the floor at all times, armed with skills and knowledge and ready to provide personalised product recommendations. This is what Guided Selling provides, since buyers increasingly rely on the Internet for information during their shopping trip and valuable assistance in navigating the sea of options.

Guided selling is the future of eCommerce personalisation by exploiting in-session product data. It protects and delights the end customer, resulting in greater conversions, brand loyalty, and product sales.