Anna October

Anna October, is a prominent Ukrainian womenswear brand that embodies the spirit of sensitivity and freedom. Our goal was improving fashion shopping experience with Shopify store optimization and fixes.
Country Ukraine
Industry Fashion & Clothing
Technologies Shopify
Timeframe 4 months
Team Back-end Developer, Front-end Developer, QA Specialist, DevOps, Project Manager
Anna October - Shopify theme customisation-4

Story Behind

Anna October is a brand that cherishes and expresses the essence of sensitivity and freedom through its womenswear collections. The brand’s core focus is on dresses, illuminating the light of women’s femininity and grace. These collections radiate confidence and sexuality, encapsulating what the designer describes as a “date-ready look.” Anna October’s clothing is featured in more than 30 prestigious online and offline stores globally.

Anna October


Anna October had issues with the performance and user experience of their Shopify store before consulting with the WebMeridian team. Glitches in the “Add to Cart” feature, a clumsy navigation structure, and less-than-optimal product sorting were all hurting their consumers’ entire purchasing experience.

Anna October
Users are spoilt for choice, and customer loyalty is a thing of the past. 64% of shoppers will turn to alternate websites if a store’s online experience is below par. Worse still, 46% of shoppers will never revisit a website that does not perform as expected.


Our team solved these issues by implementing a comprehensive solution. These measures not only resolved existing issues but also significantly improved the overall usability and aesthetics of Anna October’s Shopify store.

The work done:

  • Rectified the “Add to Cart” functionality, ensuring a smooth and glitch-free shopping experience for the customers.
  • Streamlined the menu toolbar options, making navigation a breeze and helping shoppers find their desired products effortlessly.
  • Overhauled the filters to provide accurate and refined product sorting, allowing shoppers to quickly discover their perfect style.
  • Fine-tuned the “Delete” option within the shopping cart, simplifying the cart management process for users.
  • Developed a robust logic for adding products to the cart, minimizing errors and maximizing user satisfaction.
  • Perfected frontend styles for a visually appealing and cohesive aesthetic, elevating the fashion store’s visual identity.
Anna October

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Business Value

The collaboration reshaped the shopping experience for Anna October’s customers. The fixes and optimizations resulted in:

  • A smooth and glitch-free shopping process that reduces bounce rates and encourages users to complete their purchases.
  • Simple navigation for finding desired products, cutting down friction, leading to higher conversion rates and improved customer satisfaction.
  • Improved accuracy and efficiency in product sorting, as 88% of online shoppers are less likely to return to a site after a bad experience.
  • Simplified cart management for users, as 21% of shoppers abandon their carts due to a complicated checkout process.
  • Enhanced frontend styles contribute to the brand’s visual identity, enhancing brand perception and encouraging user engagement that can lead to higher customer loyalty and retention.
Anna October

Our Point Of View 

WebMeridian team recommends thoroughly auditing the entire purchase process for businesses suffering similar issues in the fashion eCommerce market. Addressing specific functionalities like cart management, navigation, and product sorting can significantly impact the user experience. Additionally, focusing on front-end styles is crucial for creating a visually appealing and cohesive brand identity. 

Regular audits and optimizations contribute to sustained customer satisfaction and business growth in the competitive fashion industry.

By implementing these tips and capitalizing on Shopify apps purpose-built to enhance the customer experience, you can attract new customers and build a loyal and content customer base, ultimately propelling the success of your online business.

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