Doormats Store

Operating within the decor industry, our client, a European family-run business, has been a staple in the online market since 2005. The brand specializes in crafting made-to-measure door mats, offering bespoke solutions tailored to clients’ exact specifications.

• Business Entrance Matting 
• Personalised Mats
• Bespoke Doormats Online
• Outdoor and Indoor practical mats
• Mat Wells
• Washable and Low-clearance
• Corporate Mats

The client’s existing corporate website faced several usability issues, impacting the overall customer experience. Challenges included fixing breadcrumb navigation, mobile menu responsiveness, and optimizing the product page. Additionally, there was a need for a new feature – a Unit Converter to facilitate seamless unit conversions for users. Payment method issues at the checkout stage also required attention.

WebMeridian’s dedicated team, comprising a Project Manager, Quality Assurance, DevOps, Frontend, and Backend developers, collaborated to address the challenges comprehensively within a tight timeframe of one month.

The whole scope of the WebMeridian team’s work includes:

User Experience Enhancement:

• Breadcrumb Navigation Fix: Resolved issues related to breadcrumb navigation for smoother user journeys.
• Mobile Menu Optimization: Ensured the mobile menu was responsive and user-friendly.
• Product Page Mobile Fix: Addressed issues hindering optimal product page display on mobile devices.

New Feature Addition:

• Unit Converter: Introduced a new feature allowing users to convert measurements seamlessly. The modal enables users to input numbers and select units, providing an automatic conversion into centimetres.

Payment Method Optimization:

• Checkout Stage Fix: Resolved payment method issues at the checkout stage for a seamless transaction process.

Addressing these challenges enhanced the website’s overall user experience and aligned the online platform with modern eCommerce standards. The Unit Converter feature, in particular, adds a valuable tool for users, reflecting the client’s commitment to innovation in the bespoke decor market.

The revitalised website isn’t just a visual upgrade; it’s a strategic move towards enhancing user experience. With a focus on streamlined navigation, load time optimization, and visual appeal, user satisfaction is significantly heightened, setting the stage for increased customer loyalty.

The Unit Converter feature brings practicality to the forefront, empowering users to make informed decisions when engaging with bespoke products. Furthermore, the website enhancements foster potential for elevated conversions, ultimately contributing to sustained business growth and positioning our client as an industry leader in innovation and customer-centric solutions.

• Regular Maintenance: Periodically review and address usability issues on your website to ensure a seamless user experience.
• Innovative Features: Consider adding unique features that enhance user engagement and provide practical value.
• Responsive Development Team: Collaborate with a multidisciplinary development team to address challenges comprehensively and efficiently within a specified timeframe.