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Elnaē

Transforming the jewelry online store with Shopify store optimization services. By addressing bugs, enhancing user experience, and implementing new features, we optimized the platform to drive engagement and conversions.

elnae.com
Country Canada
Industry Jewelry
Technology Shopify
Timeframe 5 months
Team Senior Shopify Developer, Project Manager, QA Specialist
Elnae - Shopify Store Optimization

Story Behind

Elnaē is driven by a passion for beauty and a commitment to the planet. Their jewelry pieces are crafted using eco-friendly materials and ethical sourcing practices, reflecting their mission to empower customers to create their own harmony through unique jewelry compositions.

Elnaē

Challenges

Before our collaboration, Elnaē faced various issues affecting their website’s functionality and user experience. These included glitching slider switches, blurry images, and missing features like subheading meta fields and sticky ad panels.

We efficiently managed these challenges, ensuring the smooth functioning of their website. Subsequently, the client entrusted us with additional tasks, both bug fixes and new development projects.

Elnaē

Solution

Our team addressed Elnaē’s challenges comprehensively. We fixed all reported bugs, enhancing the site’s usability and visual appeal. As the collaboration progressed, we continued to tackle new challenges, implementing additional features and enhancements to optimize the site further.

Scope of work:

  • Implementing a review field across various website sections allows customers to share their feedback directly on the homepage, collection pages, and product pages. 
  • Optimization of the user experience by increasing the size of product cards within sliders on the homepage, improving visibility and engagement. 
  • Streamline the shopping process by adding an “Add to Cart” button directly on category pages, facilitating quicker and more seamless purchasing decisions. 
  • To enhance mobile browsing, we introduced a slider feature on the homepage that allows users to view the second image of products without opening each listing. 
  • Implementing a product slider within the quick view feature enables customers to navigate through product options while browsing quickly. 

Throughout the process, we diligently addressed bugs or issues to ensure a flawless and enjoyable shopping experience for Elnaē’s customers.

Elnaē

Business Value

The solutions implemented had a significant impact on Elnaē’s website and business. The fixes improved user experience, resulting in smoother navigation and increased customer satisfaction. Furthermore, the added features, such as review fields and enhanced product sliders, contributed to improved engagement and conversion rates.

Elnaē

Our Point Of View

For similar businesses facing challenges with their eCommerce platforms, our Shopify expert recommends:

  • Regularly monitoring and addressing reported bugs to ensure a seamless user experience.
  • Implementing features that enhance usability and engagement, such as review fields and optimized product sliders.
  • Prioritizing mobile responsiveness to cater to the growing number of mobile shoppers.
  • Continuously gathering feedback from customers to identify areas for improvement and innovation.
  • By addressing these issues proactively and investing in ongoing optimization, eCommerce businesses can enhance their online presence, improve customer satisfaction, and drive business growth.

Get a Shopify Expert Consultation

Let our senior Shopify developer analyze your store and provide a comprehensive plan for eCommerce optimization to make your website stand out.

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