Whether you are using Magento 2, Shopify, or Shopware, the right eCommerce theme can significantly impact your site’s look, functionality, and performance. 

This article will explore the best eCommerce website templates, including notable features and designs and the performance and technology behind each theme. So, to take your eCommerce game to the next level, read on to find the best eCommerce theme.

Table of Contents
  1. How To Pick A Design That Works For Your Online Store
  2. How To Choose The Best eCommerce Theme For Your Online Store
  3. The Best Magento 2 Themes in 2023
  4. Top Shopify Themes
  5. The Hottest Shopware Themes
  6. Key Takeaways

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38% of visitors will only interact with a website if the content or design is appealing.

You must consider cost, customisation and flexibility, UX functionality, and overall design management while designing or updating your website. eCommerce themes and frameworks are well-known paths that online brands might take.

What Exactly Is An eCommerce Theme?

An ecommerce theme is a ready-made e-commerce shop design that businesses install on their e-commerce websites to provide the best user experience for customers.

How To Pick A Design That Works For Your Online Store

Every website template is created differently. Look for the following characteristics while choosing the design that would work best for your company:

  • Responsive eCommerce.
  • Product page features (e.g. cross-sell and upsell capabilities).
  • Auto-updated shopping cart.
  • A lovely, contemporary, and tidy design.
  • Mobile optimisation.
  • Customisation options (e.g. page builder, add-ons, translation ready).
  • Customer support.
  • Affordability (e.g. free themes vs paid themes).

You’ll have various choices depending on the eCommerce platform or content management system (CMS) you intend to use.

How To Choose The Best eCommerce Theme For Your Online Store

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A pretty website doesn’t translate into conversion. The following characteristics ought to be built into your design:

  • Mobile-responsive functionality.
  • Simple checkout.
  • Cross-sell and upsell features (e.g. best-selling products, recommended items).
  • Full-width design, built with clean code.
  • Fast loading time – on any device.
  • Compatibility with ecommerce plug-ins.
  • Guided navigation and search (e.g. mega menu). 
  • Product detail variation features.

Product Detail Pages Design

1. Choose Your Most Important UX Features

After you’ve planned out your UX features, you should think about your content strategy. Here are some content materials to consider:

  • User-generated content (UGC).
  • Blog posts.
  • Social media.
  • Product images and videos.
  • Featured images.

Content Marketing Strategy

2. Think About Your Content Strategy

You can learn two things from looking up the websites of your rivals. 

  • You’ll first gain some insight into the qualities that are typical for your sector. 
  • Second, you might discover what to avoid.

3. Research Competitors’ Websites

You have two choices for hosting your theme or framework:

  • host on a platform for online stores.
  • use a content management system (CMS), such as WordPress, for hosting.

One choice may be preferable to the other, depending on the platform or CMS you intend to use.

4. Where to Host Your Theme or Framework

Make sure your business remains at the forefront of UX design trends when selecting an ecommerce theme or framework.

5. Following Current Trends in UX Design

The Best Magento 2 Themes in 2023

Porto is a versatile Magento 2 theme that can be used for various types of e-commerce stores. It has a modern, clean design that can be customised to fit the brand’s identity. 

Notable features:

  • Multiple layout options
  • Customisable colour scheme and typography
  • Integration with various third-party extensions
  • Responsive design optimised for all devices
  • Customisable product pages with options for product images and information
  • Advanced search and filtering options
  • Product quick view
  • Category and product tags for improved navigation and discovery

Porto

SAHARA is a premium Magento 2 theme designed for online fashion stores. With its sleek and stylish design, SAHARA provides an eye-catching shopping experience for customers.

Notable features:

  • 20+ homepage design options
  • Customisable header and footer
  • Product zoom and lightbox for images
  • Responsive design optimised for all devices
  • Powerful filtering options for products
  • Easy integration with various payment and shipping options
  • Dynamic product and category blocks for improved navigation and discovery

SAHARA

TigrenPWA is a Progressive Web App theme for Magento 2 that provides customers with a fast and reliable user experience. The theme is designed with a modern and minimalistic style, making it an excellent choice for stores that prioritise simplicity and functionality. With TigrenPWA, store owners can use the latest web technologies to offer their customers a seamless online shopping experience.

Notable features:

  • Progressive Web App (PWA) compatibility
  • Fast loading times and offline support
  • Multi-language and RTL support
  • Attractive home page and product page design
  • Customisable theme colours and fonts
  • Product video support
  • Product image zoom and lightbox
  • Grid and List view options
  • Clean and well-documented code
  • Push notifications and add to home screen features

TigrenPWA

Ultimo is a premium Magento 2 theme that provides a clean and professional look for e-commerce stores. 

Notable features:

  • Customisable layout options
  • Responsive design optimised for all devices
  • Advanced search and filtering options
  • Integration with various payment and shipping options
  • Customisable product pages with options for product images and information
  • Dynamic product and category blocks for improved navigation and discovery
  • Advanced search and filtering options

Ultimo

Expert is a multi-purpose Magento 2 theme suitable for various e-commerce stores, including fashion, electronics, home decor, and more. This theme offers an attractive, professional design to capture potential customers’ attention. The theme is also highly customisable, allowing store owners to personalise the look and feel of their online store.

Notable features:

  • 10+ Magento homepage layouts
  • Responsive design for desktop and mobile
  • Multi-language and RTL support
  • Social media integration
  • Dynamic header and footer
  • Customisable theme colours and fonts
  • Product video support
  • Product image zoom and lightbox
  • Grid and List view options
  • Clean and well-documented code
  • Advanced search and filtering options

Expert

Ves Fashion is a sleek and stylish Magento 2 theme for fashion, clothing, and accessory stores. This theme offers a range of customisation options and features that allow store owners to create a unique and attractive online store. The theme is optimised for speed and performance, making it an excellent choice for stores that prioritise user experience.

Notable features:

  • 8+ Magento homepage layouts
  • Attractive hover effects
  • Product zoom and lightbox
  • Multi-language and RTL support
  • Social media integration
  • Customisable theme colours and fonts
  • Grid and List view options
  • Product video support
  • Dynamic header and footer
  • Clean and well-documented code
  • Product image gallery slider.

Ves Fashion

Market is a mobile-friendly Magento 2 theme for multi-category stores with multiple brands and products. It is suitable for an online marketplace, supermarkets, digital, hi-tech, fashion, cosmetic, and other stores. Market also includes a range of Magento 2 modules such as Mega Menu, SM Tab Listing, and SM Categories.

Notable features:

  • 23+ Magento homepage layouts
  • 7 product display styles
  • Fully responsive design for computer and mobile devices
  • Customisable Mega Menu and CSS menu
  • Features add to cart, add to compare and add to wishlist functions
  • Supports Quick View
  • Supports right-to-left languages
  • Easy sample data import with a single click
  • Includes colour swatch functionality
  • Grid and list view options
  • Accompanied by Quick Cart, Shop By Brand, AJAX Layered Navigation, Lazy Loading, Tab Listing, and Search Box Pro extensions.

develop-eCommerce-store

Market

Finding the suitable Shopify theme, as with Magento, is challenging given the wide variety. However, the Shopify Theme Store simplifies things by offering a searchable database of the best Shopify themes. They have exciting concepts that appeal to just about any eCommerce operation. 

These are some of the top Shopify templates you can try out:

Dawn is a theme specifically designed for fashion, beauty, and lifestyle brands. It features an intuitive homepage builder, allowing for full customisation and a modern minimalist design that creates a professional look. The theme is optimised for fast page load times and provides excellent performance, making it an ideal choice for those who want an engaging and fast-loading website.

Kalles is a premium Shopify theme with a modern design optimised for performance and user experience. It’s perfect for fashion and clothing stores and supports multiple languages, making it ideal for businesses that want to reach customers worldwide. The theme has been designed to provide a seamless shopping experience, focusing on ease-of-use, and fast page load times.

Gecko is one of the best Shopify themes that provides a fast and flexible design suitable for a range of online stores. The theme features a modern design, advanced features such as quick view and product filters, and is easy for customers to navigate. This theme is perfect for a stylish and fast website with advanced functionality.

District is a minimalist and modern Shopify theme that is versatile for various online stores. The theme features a clean and sleek design, quick view, and product filters, making it easy for customers to find what they’re looking for. The theme is perfect for businesses that want a modern and user-friendly website that provides a seamless shopping experience.

Minion is a simple and minimal Shopify theme that is perfect for small businesses and online stores. The theme features a clean design, a responsive layout, and product filtering capabilities, making it user-friendly. The theme is ideal for those who want a fast and simple website that is easy to navigate.

Wokiee is a premium Shopify theme with a modern and stylish design that is perfect for fashion, electronics, and furniture stores. The theme features quick view and product filters, ensuring a seamless shopping experience for customers. The theme is perfect for businesses that want a fast and engaging website that provides a stylish shopping experience.

Furnitto is a Shopify theme exclusively designed for furniture and home decor stores. The theme features a modern and stylish design, quick view, and product filters, making it an efficient customer shopping experience. The theme is perfect for businesses that want a fast and engaging website that provides a stylish shopping experience for customers interested in furniture and home decor.

why shopify stores fail

Top Shopify Themes

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Shopware has not been around long enough to build a library of eCommerce website templates as extensive or diverse as Shopify or Magento 2. However, you can find a Shopware theme to suit just about any eCommerce operation you have in mind, with high levels of customizability to truly own it:

Elle is a modern theme built with high standards, a modern design, compatibility with extensions and apps, and scalability. With its light and refreshed look, Elle allows its users to distinguish themselves from competitors. Given that Shopware’s designers design it, Elle is highly customisable, making it adaptable for almost any industry. 

Emporium is a minimalist theme that does a lot with a little. With its wide-screen design, users can display their best products or highlights with ease and high visibility. The theme is also highly scalable, given its depth, making it suitable for large product ranges in diverse sectors and industries. Users can also extend it using apps and plugins for more functionality. 

As the name implies, Shape emphasises precision and sophisticated design, with plenty of space for presenting products and focusing on images and content. The features are optimised for displaying small products, the navigation structure is flat, and there are hover accents through shadows. The beautiful graphics and colour schemes make it easier for anyone to make the theme their own. 

Showroom lives up to its name by having attention-grabbing visuals, unique product placement, and an experience meant to be viewed. It has a modern design, suitable for any sector that relies on showing off its products. The customizability allows Showroom to change to suit any design and can be extended further with apps and plugins. 

We recommend the Orion theme for businesses in the fitness and health industry. The Orion theme is ideal for viewing on any platform, including phones, tablets, and personal computers. With its minimalist design, a transparent mega menu, filter options, an always-within-reach cart, and many customisable options, Orion stands tall among the best Shopware themes

Explore the variety of stores based on Shopware 6

With its mobile-first design, dropdown navigation, and full customizability, Legendary lives up to the name. It is minimalist, modern, and 100% open-source. It also has no branding or copyright notes, so you can make it your own. 

Shopster 6 is 100% responsive, with unlimited colours and Retina ready. It is also SCSS-compatible with support and updates. With easy customisation, any shop can make it their own and spread the word of their shop using the SEO optimisation built into it. It is not just easy to configure but also easy to use overall, given that it is geared toward eCommerce. 

The Hottest Shopware Themes

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  1. Themes can significantly impact the look, functionality, and performance of an e-commerce website.
  2. It’s essential to carefully consider the features and design of a theme and how it will perform before making a decision.
  3. The best themes often have a good balance of performance, design, and unique features that can improve the overall user experience for customers.
  4. It is also essential to consider the level of support and updates provided by the theme developer, as this can impact the longevity and security of your e-commerce site.

Choosing a suitable eCommerce website theme is vital in creating a successful eCommerce website. An appropriate theme can significantly impact your site’s overall user experience, performance, and functionality. With so many options available, it’s essential to research and select a theme that fits your needs.

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Key Takeaways

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Denys Kharlamov

Business Development Manager
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