AdScale

AdScale provides an innovative solution that integrates Facebook, Google, and SMS campaign management into a single platform, streamlining advertising efforts for eCommerce businesses. 

When they came to us, they needed specialized support to adapt their Magento 2 plugin to ensure it remained fully functional on the latest versions of Magento (including version 2.4.5) and could be customized for unique, multistore requirements. Through continuous improvement and rapid fixes, we’ve helped AdScale scale its offering, providing seamless support and functionality for a diverse range of clients.

AdScale’s Magento plugin encountered compatibility issues when Magento introduced updates, specifically with version 2.4.5. 

This was a significant roadblock for AdScale, as they needed a plugin that worked flawlessly across multiple versions of Magento to meet the needs of their eCommerce clients. Key issues included:

• Plugin compatibility errors with Magento 2.4.5.
• Multistore functionality issues, require the plugin to support different configurations on separate storefronts.
• Difficulties with bundle product handling, leading to unreliable performance.
• Requests from clients on older versions of Magento (2.1-2.2) for consistent plugin support across versions.

Our team, including backend developers and a project manager, began by addressing the compatibility issues with Magento 2.4.5. Here’s how we approached and solved each challenge:

• Compatibility Upgrades: We adapted the AdScale module for Magento 2.4.5, ensuring it integrated smoothly and reliably. This adjustment enabled AdScale’s clients to continue using the module without disruptions, no matter their Magento version.
• Multistore Customization: Recognizing that AdScale’s clients often operate multiple storefronts, we tailored the plugin to work flexibly in multistore environments. Now, the module can be configured to activate on selected stores or applied globally, as per the client’s preference.
• Bundle Product Fixes: Previous issues with bundle product functionality led to inconsistent performance. We overhauled this plugin aspect, making it reliable across all product types and significantly enhancing the user experience.
• Legacy Version Support: To ensure AdScale’s module was accessible to users on older Magento versions (2.1-2.2), we adapted all new changes and improvements for backward compatibility. This expanded their client base and demonstrated a commitment to comprehensive support.

AdScale’s Magento module has become significantly more robust, adaptable, and aligned with eCommerce client needs through our ongoing partnership. Key outcomes include:

• Enhanced Performance: The module now operates reliably across all current and previous Magento versions, reducing error reports and client support requests.
• Increased Client Satisfaction: With our multistore customization and bundle product fixes, clients using AdScale can depend on a seamless experience, enhancing the value they receive.
• Scalable Solution: AdScale’s ability to support clients on both the latest and older Magento versions has expanded its market reach, leading to a broader customer base and increased adoption.

For businesses managing eCommerce plugins, ensuring compatibility with the latest CMS updates is essential while maintaining backward support for legacy versions. Implementing robust multistore configurations and prioritizing flexibility for diverse client needs can be transformative. By continuously monitoring and adapting your software, you can ensure that your plugin remains relevant, functional, and valued by clients long-term.