Computer Games eCommerce Retailer

We help optimize the Magento 1 development project for a computer games eCommerce retailer. The client, who operates in the USA, sought our expertise to improve their online presence and enhance the functionality of their Magento 1-based website.

This case study describes not the scope of our work but our point of view about proper tech decisions for eCommerce stores in 2023: Magento support and maintenance services or Magento 2 migration services.

Our client, a prominent computer games eCommerce retailer, was running their online store on Magento 1. With the impending end of support for Magento 1, our expert recommended a Magento migration from 1 to 2 version after the first phase of a business analysis. Therefore, the client faced the critical decision to migrate to Magento 2 or continue with the existing platform.

Their goals were to maintain a competitive edge, improve functionality, and provide an exceptional shopping experience for their customers.

The client had specific features set in mind that they wanted to implement on the existing website. However, they were met with challenges in realising these goals on the Magento 1 version. They approached us, seeking guidance on the following:

• Migration vs. Maintenance: The primary challenge was migrating to Magento 2 for enhanced functionality or continuing with Magento 1 (support and maintenance service).
• Specific Feature Implementation: The client desired unique features that could not be easily integrated into Magento 1, raising concerns about the platform’s limitations.

Upon assessing the client’s requirements and conducting a thorough review of their existing Magento 1 setup, we recommended the following approach:

• Migration Assessment: We provided an in-depth analysis of the benefits of migrating to Magento 2, including improved security, performance, and a more comprehensive range of features. We emphasised the importance of staying current with technology trends.
• Feature Customization: Understanding that migrating to Magento 2 might be a significant investment, we explored possibilities to tailor Magento 1 to accommodate the client’s unique feature requests. This approach aimed to leverage the existing platform to meet the desired outcomes.

After a detailed analysis and multiple discussions with the client, they decided to continue with Magento 1 and implement the desired features despite our recommendations for migration to Magento 2. The decision was driven by the potential cost savings and the perceived ability to realise their feature goals on the existing platform.

While the client was able to implement some desired features on Magento 1, our team encountered ongoing challenges and limitations due to the platform’s age and the absence of essential features present in Magento 2. The project emphasised the importance of timely migration to stay updated with eCommerce trends and technology.

Magento Maintenance Services:

• Creating a unique key at the stage of order formation 
• Product and category import and synchronisation with Google Documents
• Research and integration of a custom payment method – GamePay
• Setup email order
• Hide a Category Layer Navigation
• Adding a configurable product and linking a product to a region
• Perfected frontend styles for a visually appealing
• Setting up the index processor
• Support chat via Telegram
• Payment gateway connection – Apple Pay, Google Pay, payment by bank card, PayPal
• Unlock product catalogue pages without registration
• Quick registration via social networks
• Seamless product creation process for sellers
• Setting up the Vendor API
• Custom functionality for adding categories

This case study highlights the critical decisions businesses in the eCommerce sector face when choosing between platform migration and customisation. While the client opted to stay with Magento 1 due to cost considerations, the limitations of an outdated platform became apparent over time.

Timely migration to Magento 2 or other advanced platforms can ensure long-term success and provide the best shopping experience for customers. For Magento 1, this support is essential to address the platform’s end of life, while Magento 2 website support focuses on ongoing improvements and staying current with technology trends.

As experts in eCommerce development, we remain committed to supporting our clients in making informed decisions that lead to sustainable growth and success in the online retail industry.

• Timely Migration: Our foremost recommendation is that it’s better to migrate to a more advanced platform on time. It can result in significant challenges, increased costs, and frustration working with an outdated system. By migrating promptly, businesses can harness the benefits of modern eCommerce solutions, including enhanced functionality, security, and customer experiences.
• Competitive Advantage: By embracing the latest eCommerce trends and technology, businesses can stay ahead of their competitors and attract a broader customer base.
• Customer Satisfaction: Modern platforms offer advanced functionalities, such as mobile responsiveness, faster loading times, and intuitive navigation, all of which contribute to higher customer satisfaction and increased conversions.
• Security and Compliance: Outdated platforms pose security risks, leaving businesses vulnerable to cyber threats. Upgrading to the latest version ensures access to the most robust security features, protecting customer data and maintaining regulatory compliance.