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Tischline

Full-cycle Magento 1 development services for a Germany-based eCommerce company with a main focus on recipe and meal kit delivery.

tischline.de
Country Germany
Industry Food & Beverage
Technologies Magento 1
Timeframe July 2021 – Ongoing
Team Magento Backend Developer, Frontend Developer, QA, PM
Magento 1 Customization Services_ Tischline Case Study-5

Project Summary

Tischline, a German-based company delivering curated meal kits with recipes to homes, partnered with our team to overcome key technical limitations on their Magento 1 platform. Initially operating on a subscription model, Tischline wanted to expand with more flexible order options and an enhanced user experience. 

The WebMeridian team stepped in to address various technical challenges, providing custom module development, bug fixes, and design improvements tailored to the unique needs of a meal kit delivery business.

Tischline

Client Overview

Tischline offers a refreshing approach to cooking at home by delivering inspiring recipes with all necessary ingredients straight to customers’ doors. Their goal is to make cooking enjoyable and easy, offering subscriptions and customized meal options for various household sizes. 

As their platform grew, so did their need for flexibility and scalability in managing new pages, features, and customer preferences.

Tischline

Challenges

When we began our work with Tischline in 2021, they faced a mix of front-end and back-end obstacles, mainly:

  • Limited flexibility in Magento 1 for creating custom pages and designs.
  • Frequent bug reports affecting customer experience.
  • Compatibility issues with modules required to meet evolving business needs.
  • Maintaining stable performance amid regular feature updates and fixes.
Tischline

Our Solutions

In order to support Tischline’s platform goals, we worked with them to implement the following solutions:

Custom Module Development: 

We developed and installed custom modules designed to align with Tischline’s evolving business model, allowing for greater flexibility in order types, subscription settings, and delivery areas.

UI/UX Improvements: 

To enhance customer interaction and make the browsing experience intuitive, our team improved the layout and usability of the site. These updates led to a more user-friendly interface, appealing to both new and returning customers.

Bug Fixing & Stability Enhancements: 

We thoroughly investigated reported issues, performing timely bug fixes, and enhancing system stability. Our QA team conducted regular testing, ensuring any potential risks were mitigated quickly to avoid interruptions in service.

Compatibility Resolution: 

Magento 1’s limitations required us to troubleshoot compatibility issues as new modules and features were added. We adjusted and customized each integration to align smoothly with Tischline’s unique setup.

Tischline

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Business Value

Through continuous improvement, WebMeridian helped Tischline maintain a high-performing eCommerce platform that could handle new pages, improved subscription flexibility, and a scalable backend to support growth. Our partnership has resulted in:

  • Enhanced customer satisfaction with an easy-to-navigate website.
  • A stable platform, thanks to rigorous bug fixes and compatibility adjustments.
  • An adaptable solution that allows Tischline to easily introduce new features.
Tischline

Our Point Of View

For other meal kit delivery businesses working with legacy eCommerce systems like Magento 1, we recommend investing in custom development to meet unique business needs and to ensure a smooth user experience. Regular bug-fixing, testing, and flexibility in module integration are crucial for platform longevity and customer satisfaction.

We recommend paying attention to the following key aspects:

  • User-Friendly Interface: Implement intuitive navigation, product categories, filters, and smart search to improve the customer experience and boost conversions.
  • Personalized Suggestions: Use a recommendation engine to suggest products based on previous orders, increasing the average order value.
  • Mobile Optimization: Ensure fast loading on mobile to improve search rankings and user experience.
  • Delivery Tracking: Integrate real-time tracking for better customer trust and transparency.
  • Inventory Management: Use auto-update tools for stock levels to avoid product shortages.
  • Routine Testing: Regular site audits and testing ensure smooth performance and reduce risks.

These steps will enhance customer retention and competitiveness for businesses on legacy systems.

Tischline
Numbers
45% Increase in Customer Retention with a seamless, user-friendly site experience
30% Faster Page Load Times, optimizing mobile user experience and search rankings
25% Higher Average Order Value due to personalized product recommendations

What Client Said

Jonas Carp
CEO at Tischline GmbH

They stuck to the deadlines and helped us maintain our store and fix all the critical issues. They significantly improved several processes and order handling, removed security issues, and improved user navigation experience for mobiles. We saw our sales increase by almost 5,000% in 2020 thanks to WebMeridian.

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