Magento eCommerce SEO: An Expert Guide for Novices and Pros

WebMeridian’s team of experts has crafted a comprehensive guide on Magento eCommerce SEO, covering the latest Search Engine Optimization trends, as well as Magento SEO features and techniques:

• Webster Webmeridian is a BDM and eCommerce expert with over 5 years of experience in business development and Magento optimization, bringing strategic insights to drive SEO success.
• Roman Gustaitis, a Front-end Magento developer with 7+ years of experience, combines technical prowess with creative solutions to optimize user experiences and boost search engine visibility.
• Oleksandr Kryvotsiuk, a Search Engine Marketer with over 7 years of experience, focuses on search engine optimization and marketing strategies, implementing effective SEO techniques to drive targeted traffic to Magento stores.
• Veronika Kovalska, an eCommerce Marketer with 5+ years of experience, specializes in branding and digital strategies to optimize sites for maximum online visibility and conversion rates.

Together, our team is dedicated to providing you with actionable insights and proven strategies to elevate your Magento eCommerce SEO efforts.

AI can potentially transform Magento eCommerce SEO strategies completely as it develops further. AI can delve into consumer behavior and search patterns, extracting insights from diverse sources such as blog posts and social media platforms like Instagram. Also, we advise using AI for the following tasks: 

• Keyword Research: Search niche keywords to boost your site’s visibility in search results.
• Dynamic Content Creation: AI tools automate content creation processes while maintaining quality and relevance.
• A/B Testing and Performance Measurement: Harness the power of AI to conduct A/B tests and accurately measure results.
• Voice Search Optimization: Optimize content for natural language patterns and capitalize on the growing trend of voice-enabled search. Below is detailed information about voice search.
• Data-driven Prioritization: Identify high-impact areas for optimization and allocate resources effectively to drive maximum results.

Local SEO is gaining prominence as businesses prioritize optimizing their online presence for local searches. Targeting “where” queries over “what” queries is key, signaling users’ readiness to take action and purchase locally.

Magento SEO and Local Trends in 2024:

• Google My Business (GMB) Optimization: Maximize your GMB listing and ensure it’s claimed, fully completed, and regularly updated.
• Online Reviews: Positive reviews influence customer decisions and impact local search rankings, so actively encourage new reviews and professionally manage negative ones.
• Local Business Citations: Ensure consistent and accurate business information across online directories to bolster local SEO efforts.
• Local Link Building: Strengthen local SEO by earning links from other local businesses, community websites, or news sources.
• Localized Content: Develop relevant content tailored to your local audience to improve visibility in local search results.

Creating high-quality content tailored to relevant keywords is critical for SEO success. Google prioritizes pages with unique, engaging content beyond text, images, or infographics. Leading eCommerce Magento SEO agencies are innovating with interactive content, such as surveys, quizzes, and sweepstakes, to enhance user engagement and drive traffic.

If you duplicate material, search engines will penalise you. It happens in Magento all the time, even when you don’t want it to. It might be pages with comparable material or paginated category pages with the same information.

Duplicate content SEO difficulties are most commonly caused by:

• Pagination (Category pages often have more goods than can fit on a single page);
• Similar goods can be found in several categories;
• Filters and product sorting;
• The differences between things that appear to be the same but aren’t, such as headphones that are various models in the same series.

Whatever the issue is, you can use the platform’s canonical tags to solve it. They’ll tell the search engine which URL page inspired the others, preventing them from being flagged as duplicates.

A solid content strategy is crucial since it forms the foundation of your whole brand. Keep in mind that it effectively serves as your connection to Google (and other search engines).

Consequently, you should start by developing an effective content strategy that aligns your content with search intent.

Our specialists advise you to adhere to the EAT rating recommendations roughly; your website must have the appropriate EAT content (Expertise, Authority, and Trustworthiness). To maintain a high level of engagement, you should use a variety of media types, including audio and video.

According to this approach, you shouldn’t expect to rank highly if you have an “outdoorsy” website style and suddenly start producing content about unified field theory.

Maintaining your focus on your expertise will increase your chances of ranking well. Magento eCommerce SEO will flourish if you provide high-quality content with the appropriate experience, authority, and trustworthiness. But what exactly are these? This is connected to the SQR rules, which are known among insiders.

When setting up Magento on your own, it’s possible that you’ll miss the fact that the platform will automatically add shop codes to your URL.

The structure of your Magento URLs should be simple and straightforward.

To prevent this from happening, deactivate the default that allows it to happen by following these steps.

1. Go to ‘Store’ and select Configuration> General> Web> URL Options from the drop-down menu.
2. There’s a checkbox for ‘Add Store Code;’ select ‘No’.

As a result, your URLs will be shorter and more exact.

If you’re not optimizing for Google Voice search and mobile devices, you’re missing out on a large chunk of the current SEO landscape. Optimizing for these mediums will help you rank higher in Google and improve your conversion rates by providing a better user experience. 

Beyond smartphones, the prevalence of digital assistants, such as Amazon Alexa and Google Assistant, has increased the number of voice searches over the past few years. Current statistics show that 41% of adults use voice search daily, which is only likely to increase through 2024 and beyond.

SEO for Magento eCommerce services by our agency will help you optimize your store for Google Voice search and assist in targeting keywords in the form of a question. These will typically be long-tail keywords that are usually fairly specific. One example would be, “Where is Don’s Dry Cleaning?” It can also help you to think up any questions a potential customer might have about your type of business and then create blog posts answering these questions.

Visual Search Optimization (VSEO) is an SEO technique that enhances images for visual search engines and platforms. Its goal is to elevate an image’s visibility and relevance in visual search results, thereby improving its ranking when queried visually.

Updates for eCommerce platforms are used to repair bugs and security issues. Updates to just how SEO works on the platform are also included in these patches. Magento 2.4.7 is the most recent version.

If you’re using an older version, you should make preparations to migrate to the new platform

Magento includes a number of built-in features that make SEO more manageable. The following is a list of the new SEO features included in the most recent iteration:

• You have access to the backend as well as the ‘robots’ file.
• Canonical tags can be used to paginate pages.
• Rich snippets are used throughout the process.
• The XML sitemap may be customised for any type of page.
• To help in layered navigation, canonical tags are also provided.
• The tracking of Google Analytics and Google Ads is combined;
• The platform includes Schema.org;
• For SEO purposes, labels have been added to the photos.

To prevent overloading your site, you may use Robots.txt to instruct Search Engine crawlers on which pages or directories they can request and which ones they should ignore.

The following pointers will teach you how to ensure that your SEO approach is as effective as possible.

NOTE: What is a sitemap, exactly? It’s a file where a site owner may save information on the site’s web pages, media types, and how they interact.

Using SEO, you can save money because:

1.     It is increasing visitors to your store
2.     You get a lot of qualified leads just by offering valuable information
3.     You can build trust and credibility around your brand name by offering the best information
4.     SEO enhances the shopping journey and navigation experience
5.     SEO is cheaper than paid traffic/leads

When done correctly, SEO is a superior strategy to develop a solid reputation and attain higher levels of visibility.

The most traffic and, as a result, purchases come from categories and product pages.

This is because appropriate optimization ensures that customers are sent to the exact product page they are searching for. If you can bring them to the category and product pages the first time, you can convert them.

So, how can you improve your product pages and categories to attract the right customers?

#1. Title Tags

In the title tag, you should use the desired keywords. Using modifiers to enhance your chances of appearing in long-tail searches is a less obvious way to employ tags.

Consider including two or more words in the tag if you’re selling a ‘smart bulb,’ for example:

• Cheap
• LED
• Xiaomi
• Google Home
• Wi-Fi
• Free shipping
• That works with Alexa

eCommerce SEO relies on specificity to present the best results.

#2. Click-Through-Rate

The better your click-through rate (CTR), the more clicks you’ll receive, and the more sales you’ll make. Calls-to-action is an excellent way to get consumers to click on a product or visit a category page. They contain phrases such as

• Sale
• Guarantee
• Overnight shipping
• Free shipping
• (Number)% Off

For instance, the title can be “Running Shoes: 20% off and Overnight Shipping on Each Order.” With this, you get more clicks, which translates to more customers.

#3. Maximize CTR

To guarantee that CTR is fully maximized, use longer words like “FREE delivery,” “All goods on sale,” or “excellent options.” Description tags are helpful since they allow you to tailor your descriptions to increase click-through rates.

That is how meta descriptions are created, which catch keywords and provide information when they appear in searches. For example, you may say, “Find the greatest gaming console pricing now.” All orders come with free delivery. To see all of our PS5 exclusive bundle offerings, go here.”

Having seen hundreds of techniques used, here are some suggestions for off-site SEO tactics you can use.

NOTE: Off-Site SEO refers to things that happen outside your website that help your SEO perform better.

• Write guest posts on other blogs;
• Use social media marketing;
• Use PR outreach;
• Be a part of relevant forums;
• Find a way to get invited for a video or podcast interview;
• Use influencers to reach new markets;
• Create original content and post it on all available platforms on which you operate;
• Use optimized, high-quality graphics on the media you post to.

There are tons of ways to get your name and brand out there. Any opportunity to tell new people about your product or get them to check out your store. Explore more tips from SEO companies Canada.

Image Optimization Techniques

Our eCommerce Magento SEO tips for picture optimization post cover everything you need to know in detail. This is a condensed version of some of the best practices covered in one of our articles.

• The pictures and goods must be described in the file names. Use no random letters or digits as a substitute;
• The description text should accurately describe the image. Use keywords in the description to improve your ranking.
• Use the correct photo dimensions and file size to avoid delayed page loading.
• Choose the correct file formats that search engines prefer;
• Use photos sparingly (unnecessary decorative frills). Don’t use them if they aren’t required in some areas of the website.

When you’re finished, test your images to ensure your settings are correct.

One of the most impactful Magento eCommerce SEO trends currently, and likely for the next 5–10 years, is video marketing. Video content is gaining prominence in SEO, with video search results becoming more prevalent in Google searches.

You can repurpose and republish your existing content as videos or vice versa. This involves transforming written content, such as blog articles, into engaging videos.

• If your website has videos, it has a 53 times higher chance of appearing on Google’s first results page.
• By just including a video on your landing page, you may raise your conversion rate by 80%.
• 90% of users of eCommerce websites claim that videos influence their choice to make a purchase.

Videos are the most efficient approach for sharing crucial information and your point of view. Google is also working on a method for assisting searchers in finding the data they need by utilizing movies. To accomplish this, use the following:

• Clip markups—This feature allows producers to draw attention to the critical points in their videos so that viewers can skip to the part they’re interested in. Hot-tos and guides on particular subjects may also be helpful.
• Using seek markups, you may explain to Google how your URLs are organized. This will enable Google to display your video’s essential elements automatically, which can help you focus on your video’s core message.

Depending on your objectives, this marketing strategy might take various shapes. You can create material for public evaluations, demos, tutorials, interviews, video blogs (Vlogs), presentations, and advertisements, or you can combine all of the aforementioned options. Consider utilizing AI to streamline this process.

54% of individuals indicated they would want to see more videos from the businesses they support, even though it may be more expensive and time-consuming. Due to the subjectivity of video marketing outcomes, there is still a gap in the market for certain companies.

Per the Google Analytics data, more than 40% of all online purchases are completed by mobile devices. If your website is not mobile-friendly, you are missing out on a large portion of the market that may contribute to your bottom line.

When you are putting up your shop, the first thing you should do is test everything.

These guidelines will assist you in making your site as mobile-friendly as possible.

• Make it load more quickly.

Have you ever observed that you’re just as patient with website load speeds on mobile as you are on a laptop? Customers who do not want to stay on their devices for too long will abandon your site if it takes too long to load.

To determine how fast your site is, use tools such as Google PageSpeed Insights. 

• Create a responsive website. Fully responsive design entails ensuring that the site can adjust to varied criteria, such as varying screen sizes. The surfing experience improves since the website appears in the best format available, regardless of the device used.

• Improve the user experience. The responsive design was intended to make surfing the sites simple, even if users were unaware of it. The user experience is primarily concerned with making the encounter enjoyable in and of itself. You can include the following:

• • Scrolling is made easier with a thumb-friendly design.
  • Calls to action should be easily accessible.
  • To avoid zooming in and out, the font should be plainly legible on smaller displays.

Make it simple to navigate your website.

Other suggestions include:

• Using pop-ups wisely;
• Creating a local SEO strategy for the website;
• Make the navigation bar as minimal and as tidy as possible.
• Optimize your tags and meta-descriptions to assist visitors in finding the content they’re looking for.
• Create content that has been specially selected for mobile.
• Consider generating a unique URL for mobile devices.

Dive deeper into the best PWA & AMP development practices and choose the best option for your eShop.

Competent keyword research entails analysing keywords to identify those that will improve your SEO content significantly. Here’s how to identify the most relevant keywords:

• Investigate the market you’re in;
• Determine what you want to communicate about the brand, yourself, the site, and your objectives.
• Create an SEO keyword list based on the terminology associated with your product/service;
• Create a list of focus/seed keywords to serve as the foundation for your study.
• Make use of the most effective keyword research tools;
• To learn how to use the focus phrases you choose, research why people search for them.
• To be more descriptive about your products/services, use long-tail keywords.
• Learn about your competition in order to learn how they create content using keywords.

Finding the perfect keywords is a time-consuming and tedious job, but it pays off if you stay with it and use them correctly.

Local SEO services is recommended because product keywords are longer (also known as long-tail keywords), have less competition, and convert better.

So, where do you get them?

#1. Your Biggest Competitor (Amazon!)

By simply keying in a keyword of your products on Amazon, the search box will display suggestions. Since they are centred on the product, they make excellent main words to use on category pages.

Categories also appear above the suggested keywords. They are useful too, in writing categories and product pages.

#2. Keyword Tool Dominator

This tool is designed to scrape Amazon for search recommendations to save time. It then gives you propositions that include long-tail main-words and other iterations which would have been harder to come up with.

#3. Competitor Categories from Amazon

Category pages are part of your SEO for eCommerce website strategy, which is why using Amazon as an example is a brilliant idea. For instance, you can click on the ‘All’ button to see what categories Amazon uses.

Categories lead to sub-categories and even more sub-categories under that to make it easy to find products.

#4. Wikipedia

Wikipedia is a treasure trove of product keywords. Since people from different places use different names for the same items, those synonyms are crucial and should be used to tag and categorise.

Other tools to use in keyword research for eCommerce sites include:

• SEMrush (you can get sufficient keywords here to use for years)
• Google Keyword Planner

Rich snippets were introduced in 2009 and are currently one of the most recent digital marketing and Magento eCommerce trends. Developers use HTML to integrate rich snippets and structured data directly onto webpages.

The mark-up informs Search Engine Results Pages (SERPs) about the sort of information available on a certain page. To obtain them, perform the following actions:

• Select your mark-up requirements;
• Determine the nature of your content;
• Ensure that you are familiar with all the required attributes.
• Work on structured data markup.
• Test it before distributing it, and then look for it in search engine results.

To be precise, mastering the process takes time, and your information must meet the requirements stated. It does not occur just because you go through the processes. They are earned, as the subsection says.

It’s crucial that SEO for Magento eCommerce shops have a consistent, user-friendly, and search-engine-optimized website architecture. You need a well-structured website that efficiently directs customers on the proper path to running a successful online business. You should design the architecture of your site before you begin creating it to simplify the navigation system for your site’s users.

The layout of the choices you make for your site is referred to as architecture.

As developers, we keep two things in mind:

• Site architecture must integrate simplicity and scalability; 
• Users should be able to return to the homepage with no more than three clicks from any other page.

Substandard eCommerce site architecture, if not optimised, can lead to:

• Visitors to the site are confused;
• Due to scalability concerns, there are issues when adding additional parts;
• There are several navigational issues.

Because a flat site layout helps Google index all of your pages, it is recommended. Your rankings are influenced by the keywords you use across all pages.

The product page is one of the most crucial pages on the eCommerce website. Users are most likely to visit this page and decide to buy anything there. Your conversion rates will go up if you have a nice product page. However, many webmasters of eCommerce sites only type a few sentences of text and upload an image or video.

You should put much effort into optimizing your product pages to raise conversion rates. Consider the following as you work to improve your product page:

• Product name

People who are interested in your goods will frequently search for “product name.” When choosing a name for your product, remember that this search term is a major keyword phrase. 

• Image optimization

Images are a key component of your product page. They are essential to your product’s visual representation and communicate to your customers the advantages of your goods. You should pick clear, accessible visuals that can be seen from as many perspectives as possible. If you were selling a pair of boots, for instance, you could submit pictures of the boots’ front, side, and rear.

• Video

Videos are a terrific way to demonstrate a product’s capabilities or highlight its advantages to the public. For instance, a video explaining how to utilize your product might give a buyer additional assurance when purchasing. Alternatively, a film that shows what the product can accomplish for your customer’s life might bolster their self-assurance.

• FAQ page

FAQ sites aim to answer any consumer queries regarding the goods or services offered by your business. It turns out that the typical consumer has more inquiries than you may anticipate. Even if you can’t respond to every query, you must have a FAQ page that addresses the most typical queries.

We went through the issue of site performance optimisation in-depth, explaining how each of the measures you apply affects your speed. Here are some of the most important factors to consider while optimising Magento site speed:

• Use reliable and fast Use reliable and fast hosting;
• For media files, use compression methods.
• Activate the browser caching options;
• Optimize your photographs to be as compact as possible without sacrificing quality;
• CSS and JavaScript should be minimized.

There is still work to be done before you can claim that your site is fast enough. However, with the help of skilled and expert developers, you can begin making your site as efficient as possible from the design stage all the way through to launch.

Trying to do online business without active social media engagement is like Columbus attempting to go to India with only half the food provisions. You’re not going to make it. Social media marketing facilitates:

• Interact directly with consumers;
• Inform them about new products or services; provide discounts; 
• Improve customer service; humanise your company by being relatable;
• Create fan bases that ensure you will constantly sell things;
• Distribute material that aids in sales or marketing.

You might potentially reach all of your target markets.

With discounts, news, and other bits of information constantly flowing, you will be able to interact with your clients and guarantee that they have an easy time contacting you or sharing your items with others.

Because social media links so many people, the highest production value on media, such as video, may enhance traffic in ways that other kinds of communication cannot.

Free Content Media Checklist

After doing all these things, how do you know if they are working? SEO is not as easy to quantify as PPC. The signs are subtle and take more time. Now, we tackle the question of how to measure SEO performance.

1. Use tools like Ahrefs to track rankings. Ahrefs comes with built-in tracking features that let you know when your rank shifts. New updates have brought search visibility information and how your progress compares to the competition. It is not 100% accurate, but it gives you an indication of where you are headed.
2. Integrate an SEO dashboard into your analytics account. There is a free one, which you can install from here. With it, you can see subtler changes, like increases in search traffic and the landing page the traffic is reaching. Information like this lets you know which keywords you are ranking for. You can perform an incognito search to see where you rank, to prevent Google from using your personal search history to change the results.

Keep using these clues to figure out where you are headed and keep doing the right things.

It is all about doing things correctly when it comes to optimising your website. You demand the top development services right now. They will guarantee that customisations are done correctly from the start, preventing you from having to search around in your backend afterwards.

Use well-researched recommendations as part of your optimisation approach to steer you in the proper direction. Putting forth the effort is what allows your site to function.

Using search engine optimization services to implement best practices is your greatest chance of reaching higher levels of efficiency.

Do you need help with your Magento store? Our specialists will assist you with customised and development services. Talk to us about your eCommerce tech needs today!